UK: Philip Morris plans ‘smoke-free’ future with a new business structure | Progresiv
Philip Morris Limited has announced plans to integrate its cigarette, heated tobacco and e-cigarette operations, creating PM Limited (UK and Ireland), a single multi-category business. 
The company said the move would be a further step towards its “commitment to a smoke-free future” and will help to boost adoption and availability of its e-vapor brands like Vivid, Nicocig and Mesh, as well its heated tobacco product Iqos.
Philip Morris UK and Ireland managing director Peter Nixon said: “Bringing all our operations together creates a true multi-category business enabling us to increase our focus on driving adoption of alternatives to smoking, such as electronic cigarettes and heated tobacco products.
“This is an exciting further step towards achieving our objective, in the UK and globally, of a smoke-free future.”
As part of the restructure, from July the salesforce and marketing teams at Nicocigs Limited will join with PM Limited (UK and Ireland), taking the combined company’s total number of UK and Ireland employees to more than 300. (www.talkingretail.com)
