FruFru’s takeover by Unilever receives green light from the Competition | Progresiv
The Competition Council authorized the transaction by which Unilever South Central Europe took over the Good People company, who owns the FruFru brand, a business launched 13 years ago and which in the meantime has become very popular in the fresh, healthy food area. 
Founded in 2006, by entrepreneur Mihai Simiuc, together with Marian Radu and Gabriel Zaharia, FruFru is the first concept of fresh, healthy food in Romania and one of the leaders in innovation in the premium segment of food retail.
FruFru currently has a chain of 14 restaurant-stores in Bucharest, Cluj and Timisoara. FruFru products are also sold in Mega Image, Carrefour and OMV Petrom. Last year the company reported a turnover of 34.4 million lei, up by 27% compared to the previous year, respectively a net profit of 842,626 lei, four times higher compared to 2017.
Globally, the Anglo-Dutch group Unilever has been noted in recent years through numerous acquisitions of companies in the "healthy" area, from cosmetics to snacks.
Unilever is one of the global leaders in the consumer goods market, with strong operations in over 100 countries and sales in over 180 countries. In the south-central region of Europe, the Unilever group operates in the food, personal care and home care markets through Unilever South Central Europe and Unilever Romania. Unilever South Central Europe, based in Bucharest, coordinates the marketing and sales operations in Romania, Bulgaria, Serbia, Montenegro and Moldova. In 2018, the company, which owns a production unit in Ploiesti, achieved turnover of 954.2 million lei, slightly increasing from the previous year, by 6%, and a net profit of 13.6 million lei.
