Secom business reaches the 100 million lei threshold | Progresiv
Secom, the Romanian company with 15 years of experience in the import, promotion and marketing of natural products for health and beauty, ended 2018 with a turnover of almost 100 million lei, maintaining the third place among the top players in the industry, with a market share of 6.44%. 
Among the projects developed by the company last year are the expansion of the portfolio with a new category of products, namely natural premium teas and the growth of the retail chain with two new stores in Arad and Oradea. Moreover, in 2018 the company outsourced the logistics and distribution services to KLG Europe Logistics, which led to a significant increase in storage capacity and the efficiency of specific processes and operations.
Last year, Secom increased its investments by 22% compared to 2017, allocating more than 13 million lei to communication and promotion activities in its two new retail units, as well as in the development of high performance IT systems. The company aims to continue its investments in 2019, intending to allocate more than 16 million lei in marketing campaigns, IT projects and initiatives meant to develop the team and expand the services offered at the Secom Functional and Integrative Medical Center.
"Secom main word in 2018 was consolidation". Priorities for 2019 are: expanding the portfolio with new products, strengthening its own chain of stores and pharmacies' partnerships, continuing media promotion activities, and providing information and education to Romanians to have a healthy lifestyle despite modern challenges", said Lucia Costea, co-founder and Secom Managing Partner.
At present, Secom's portfolio includes 470 natural products from three categories: food supplements that cover a wide range of affections, premium teas and state-of-the-art cosmetics. The products are available in over 8,000 pharmacies and grocery stores nationwide but also in the 14 Secom units.
