ROMANIA: Profi’s plans for the last quarter of 2015 | Progresiv

Daniel Cirstea, CEO of Profi chain, wants to reach the threshold of 100 stores opened by the end of the year, of which 20 under the freshly launched new concept Loco. This would mean a significant increase in the pace of expansion compared to last year when the company opened 67 units. "My goal is to open 100 locations this year. I want to be the first CEO to exceed this threshold within a year. In fact, right now I got an sms that the 325^th store was opened”, said the executive.

Cirstea also mentioned the estimates on sales development in comparable terms (like-for-like) in 2015. “Before the VAT reduction we were on a healthy growth trend, but now we will reach that so desired double digit growth”, he said, adding that the VAT reduction generated a growth in the customer flow as well as the shopping basket value.