ROMANIA: Podravka enters the local HoReCa market | Progresiv
Croatian company Podravka, maker of the Vegeta food base, enters the HoReCa market in Romania with a range of products specifically developed for this segment. The company brings in Romania four of the seven brands owned dedicated to the HoReCa market: Vegeta, Lagris, Podravka and Fant. 
The new range of Podravka products for the HoReCa market will be available across the country through Marathon Distribution Group, which became the exclusive partner of the company for the HoReCa brands.
Podravka, one of the strongest players in the food industry in Central and Eastern Europe, entered the local market in 1991, and in 2000 the manufacturer had established in Romania its own company. Prodravka is present locally with Vegeta (food base) and Eva (canned fish) brands.
