ROMANIA: LaDoiPasi chain reached 640 stores | Progresiv
LaDoiPasi, the franchise program developed by Metro Cash & Carry, has now reached 640 stores operating nationwide. In addition, by the end of September, 20 commercial units will be inaugurated. 
Metro Cash & Carry announced the repositioning of the LaDoiPasi proximity format as an independent franchise last year, and the target set is reaching the 2000 stores threshold by 2020; at the time of the announcement, the chain had 430 units.
Metro Cash & Carry launched the LaDoiPasi concept on the local market in 2012. Together with Metro Cash & Carry, the largest players on the proximity segment are Profi (working in this area with all three formats - Profi, Profi City and Profi Loco), Carrefour (Express, Express Orange, Contact), Mega Image (Shop & Go), Lagardere Travel Retail (1 Minute), and recently Auchan (MyAuchan).
Metro Cash & Carry Romania reported a turnover of 4.72 billion lei in the financial year 2017, up by 8% year-on-year, according to data reported by the company to the Ministry of Finance. The result places the German retailer from the fifth place in the top of largest international retailers to the seventh position after Kaufland, Carrefour, Lidl and Auchan, Mega Image and Profi.
