ROMANIA: Henkel has a new distributor for detergents and house cleaning products | Progresiv

Elgeka-Ferfelis Romania distributor has partnered with Henkel for a period of two years, automatically renewable for a further contractual period of two years. Thus, Elgeka-Ferfelis takes over the distribution of Henkel’s Laundry & Home Care brands segment for the traditional trade. These are: Persil, Perwoll, Silan and Rex in the detergent and fabric softener category, Bref and Clin in the house cleaning products category and Pur and Somat in the liquid dishwasher category.

So far, through the dedicated Henkel products sales team, together with Elgeka-Ferfelis mixed division, over 8,000 points of sale were reached with the distribution of these products, according to data provided by the company.

Among the current partners of Elgeka-Ferfelis are Reckitt Benckiser, 3M, Shell Lubricants, Chipita (Fineti), Hame and Polimark. Last year, the distributor reported a turnover of 326 million lei, up by 6% compared to 2013.

Henkel Romania is one of the largest players in the FMCG market, with a turnover of 587 million lei last year, slightly lower than in 2013.