ROMANIA: Coca-Cola HBC recovers in the first half of 2015 | Progresiv

Coca-Cola HBC Romania’s sales volume increased by high single digits in the half year, with good performances across the company’s portfolio. This follows a high single-digit decline in the prior-year period.

According to the bottler’s financial report, sparkling performance was supported by the launch of the new 1.25 L Sparkling pack for the organised trade. Water has returned to good growth following a prolonged period of SKU rationalisation and competitive pressure.

The company also said that Cappy Pulpy continues to drive good results in Juice. Package mix continued to improve driven by good growth in the Sparkling and Water single-serve packages.