ROMANIA: 24% sales increase for Alexandrion Grup in H1 | Progresiv
Alexandrion Grup Romania, a leading alcohoolic beverages producer in Romania, posted a 24% sales increase on the first semester of 2015, compared to similar period in 2014. Gross turnover reached 30,7 million euro. In the same period, net profit skyrocketed, reaching 1 million euro, + 138% vs. H1 in 2014.
“The company is well positioned in the local market and has a complex portfolio and loyal consumers.We are now increasing sales through a strong presence at the points of sales, both in HoReCa and retail – modern and traditional stores. In parallel, we constantly launch new products in the market”, Nawaf Salameh, President and owner of Alexandrion Grup Romania stated.
In the first six months of 2015, the company invested approx. 3,3 mil. EUR in supporting and increasing its own brands.
