Meda, a 5 million euros investment in raw-dried cold cuts | Progresiv
The Romanian cold cuts producer Meda Prod '98 enters the category of raw-dried cold cuts, the investment amounting to 5 million euros, including the development of a new production line. The new range includes: Salam Sinaia, Salam Banatan, Salam Crud Dried and Salam Vienez, matured products for 21 days. 
The products are already available in the main modern retail chains in the country, but also in the traditional commerce stores. The raw-dried range will be promoted through a campaign where "top salamis", a lesser known guild in our country, explains the mysteries of the Meda raw-dried salami and even offers consumer associations (www.salamieri.ro). The Integrated campaign “Top salami recommend Meda raw-dried salami” will be implemented nationwide and will include the online environment, radio, outdoor and in-store communication.
With a history of more than 21 years Meda Prod '98 is one of the main cold cuts companies in Romania. The business has expanded, with products being available in most modern retail chains and over 3,000 independent retail stores. According to the latest available data, in 2017, the company reported business of 144.06 million lei, up by 4% over the previous year.
