L'Oréal Romania takes its General Manager from Orbico Group | Progresiv
L'Oréal Group has appointed Vanya Panayotova as Country General Manager of L'Oréal Romania, who will take over from January 2019. The transition period will be assured by Javier Labarta, who has an extensive experience in General Manager roles within L'Oréal, as Interim General Director. 
Vanya Panayotova has an extensive experience on the Romanian market, where she held two different positions in the past: General Manager of Orbico Romania and Market Strategy & Planning Sector Manager at Procter & Gamble. Vanya has been working for 20 years in the FMCG sector, within companies such as Procter & Gamble and Mondelez International, where he held positions in Eastern Europe and Africa & the Middle East. In 2017, Vanya returned to Romania as General Manager of Orbico, a top distribution company operating in 19 markets. During this period, Vanya succeeded in doubling the company's business in Romania and integrating the local subsidiary into the Group's standards.
"I am honored to join L'Oréal Romania as Country General Manager and I am really impressed by the company's successes on a very demanding and competitive market. I am excited to be part of such a passionate, open and innovative team and I’m eager to contribute to the company's mission of delivering beauty to everyone", said Vanya Panayotova, Country General Manager L'Oréal Romania.
Over the past six and a half years, L'Oréal's business in Romania was led by Gilles Antoine, promoted in July as Country Manager for operations in South Africa.
Javier Labarta, the maganer who will manage L'Oréal's business during the interim period, joined the company 27 years ago. He has a successful career within the Group. In recent years, Javier has held the position of Country General Manager for L'Oréal Central America, a role he held until taking over his new mission to Romania.
