GfK: Romanians spent more for consumer goods in H1 | Progresiv

The consumer goods market recorded a 8.4% gain in the first half of this year compared to the same period in 2017. The rise also comes from inflation (+ 4%, double that of the first half of last year, according to Eurostat), as well as from the increase in purchases, according to GfK data from the Consumer Panel.

From the point of view of purchasing behavior, families in Romania have purchased more goods for home and paid nearly 5% more for a visit to the store. In the first 6 months, a family spent an average of 3,500 lei on current consumer goods, 270 lei more than in the first 6 months of last year.

Personal care products were bought more often and recorded the most significant growth in the first half of the year (+ 14% in value). Household care products also recorded a two-digit growth (+ 10%), influenced by larger carts purchased during a transaction. Foods (including fresh ones) evolved in line with the market average (around 9%), while the beverage segment grew, but at a lower rate (+ 6%).

Modern trade has gained ground in the face of the traditional one. In the first half of the year, Romanians left more than 60% of their spending on consumer goods in these formats. Of these, the most dynamic in terms of increasing market share were supermarkets, followed by discount and proximity stores. Hypermarkets remain the most important channel in terms of market share but are affected by the positive evolution of other types of retail formats.