GERMANY: GfK expands digital portfolio in Shopper research by investing in NORM Research & Consulting | Progresiv

GfK acquires NORM Research & Consulting AB, a Sweden-based market research company specialized in virtual shopper research. Their core product is a software that simulates shopping environments for various market research purposes.  

Simstore, NORM’s cloud-based software, enables effective analysis of shoppers’ behaviour. With the research results, clients can optimize their pricing, assortment, packaging, planograms and product launches. Simstore creates photo-realistic two- and three-dimensional shopping environments for market research purposes.

Simstore has been developed over the past 10 years to become a state-of-the-art shopper research platform that allows scalable, effective analysis of shopper behavior without the need of expensive and time consuming real-world test environments. The simulated environments are either brick-and-mortar or online retailing.

To date, Simstore has supported research among millions of consumers in more than 30 countries with even greater scale possible together with GfK.

NORM Research & Consulting AB was founded in 2003 and employs 60 employees under the leadership of its founders Anders Örbom and Andreas Lee. From its locations in Stockholm and Amsterdam, the company carries out global projects for clients such as Unilever, Carlsberg, Nestlé, Arla Foods, and Philips.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.