FRANCE: Carrefour to create voice assistant with Google’s help | Progresiv

Carrefour is working on introducing an online voice assistant for its customers, through a tie-up with Google.

Carrefour said the new assistant, named ‘Léa’, has been “designed to make day-to-day life easier for our customers – they can use it to manage their shopping lists … using just their voice”.

The retailer added that Léa will help add ingredients to a shopping basket based on a recipe, while also “providing information about nearby stores, such as their addresses and opening hours, or how to get there.”

The move sees two of Amazon’s direct rivals joining forces – Léa will go up against Amazon’s Alexa, even as Carrefour raises its digital investment to fend off Amazon’s growing moves into the French grocery market. (www.kamcity.com)