FRANCE: Amazon.fr launches grocery sites | Progresiv
Amazon.fr has launched two new sites - grocery, and beers, wines and spirits - which stock more than 34,000 products between them. The food site carries the majority of the products (30,000) across more than 25 categories. They include brands, local products and specialist ranges like gluten-free. The ranges could be extended, depending on customers' reactions.
France is Amazon's third-largest European market. The French online grocery market is worth 6.6 billion euros in 2015 and we predict this will grow to 12.5 billion euros in 2020. Retailers continue to roll out the Drive format; home delivery is less popular than in other European markets but retailers - including Amazon - are using it in large cities to provide choice.
Amazon has added food ranges in Italy, and AmazonFresh's arrival in the UK is said to be imminent. (www.igd.com)