DENMARK: TCC acquires Gametation to expand loyalty marketing capability | Progresiv

Retail marketing company TCC announced that it has acquired mobile marketing company Gametation.

Based in Denmark, Gametation is a leading provider of mobile device gaming campaigns for retailers who want to attract shoppers and grow their sales.  Gametation’s award winning digital loyalty campaigns and engaging products allow retailers and consumer brands to target specific mobile device users with fun games to win prizes that can be claimed either online or by visiting stores.  In addition, Gametation’s software platforms enable it to keep track of mobile device users, providing retailers with user data and insights that can help them target users and optimise the impact of their marketing and digital loyalty campaigns.  Customers include McDonald’s, Spar UK, Statoil Fuel and Retail, Dansk Supermarked Gruppen, 7-Eleven, Copenhagen Airports and many others.

TCC is a global marketing company that works in partnership with a broad range of retailers to create and implement in-store loyalty marketing campaigns that grow their sales and profitability. With an unrivalled portfolio of licensed consumer and entertainment partner brands - including MasterChef, Gordon Ramsay, Disney and 20th Century Fox among many others - TCC enables retailers to engage with their shoppers and reward them for their loyalty with a wide range of exclusive branded products. Active in over 70 countries, TCC employs around 600 people in 34 offices across the world.