CROATIA: Konzum closes Mercator integration | Progresiv
Konzum has concluded the integration of Mercator stores in Croatia, following its acquisition of Mercator . Konzum integrated 73 Mercator stores, one warehouse and one wholesale center during 2014. 
The integration consisted of rebranding, IT systems harmonization, and implementation of a central procurement system and customer loyalty program.
The former Mercator stores reported sales delines of 17% before their integration and improved their sales by 20.9% In June 2015.
As imposed by the Competition Authority, Konzum closed or sold 99 Mercator and Konzum stores in 2014, that were performing 925 million kuna. (121.9 million euros).
Konzum announced its plans to continue stores refurbishments and improvements in the Konzum online store. (www.kantarretailiq.com)
