Coca-Cola HBC Moldova takes over the distribution of three brands belonging to Purcari | Progresiv
Coca-Cola Hellenic Bottling Company Moldova signed a strategic distribution contract with Purcari Wineries for three brands from the wine producer's portfolio.
The contract, which will enter into force on January 1st 2019, involves the distribution of the Purcari, Bostavan and Bardar wine brands. "The intention of both parties is to extend cooperation to cover a larger number of markets in the Coca-Cola HBC universe", according to a statement published on the Bucharest Stock Exchange.
In the first nine months of this year Purcari's net sales rose by 20% to 113.3 million lei, with the Romanian market being the main growth engine (+ 32%). Regarding the portfolio development, the premium trend continues, Purcari, Ceptura and Bardar brands increasing their sales by 22%, 27% and 30%.
The Purcari Group owns the Purcari and Bostavan wine cellars in the Republic of Moldova, the Ceptura wine cellar in Romania and the Bardar brandy producer in Moldova. The producer was listed in February at the Bucharest Stock Exchange.