Carrefour unveils first organic store outside France | Progresiv
Carrefour has introduced its first organic store in Spain – dubbed Carrefour Bio – in the capital city. The sotre is sized at 140 sq m and lists over 1,800 products. Alongside the retailer's eponymous private label line, the store features organic brands. The assortment comprises ambient and chilled items; fresh produce; bulk dispensers; wines; and a snacking corner. The store is located in Malasaña, one of the trendiest district of Madrid. 
Carrefour has been one of the pioneers in developing an organic assortment – and its dedicated private label line Carrefour Bio has found its way onto shelves across Europe. It is only recently that a dedicated banner was introduced in France, where it operates around a dozen Carrefour Bio stores. It is an interesting development to see Carrefour is now bringing the chain into its second largest European country, Spain.
It feels like the retailer now has more room for experimentation, having recovered from crisis, with sales back in positive territory. This new concept echoes similar moves by the retailer, such as its premium supermarkets which it has piloted in Madrid and more recently Barcelona. Overall, Carrefour seems committed to being at the starting line as the Spanish organic segment looks set to take off. (www.retailytics.com)
