Calin Clej, named strategic management consultant for Cris-Tim | Progresiv

Calin Clej, who led Huawei's marketing department for six months, has completed this collaboration and has returned to the consumer goods industry as a strategic management consultant for the Cris-Tim group.

"I talked with the Timis family and since March 4 I joined the company founded by Cristina and Radu Timis, where I will provide strategic management consultations at the level of the whole group", Calin Clej, told Progresiv magazine.

Calin Clej, 45, is one of the most experienced marketing people in the consumer goods industry, most of his career being with PepsiCo. After graduating from Babeş-Bolyai University in Cluj, he joined Pepsi in 2002, with the last position being the Marketing Director of PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise. He was responsible for coordinating marketing teams for 12 markets in the region.

For six months, Calin was Marketing Director for Huawei Consumer Business Group Romania, being responsible for developing the brand's global leadership vision, as well as developing marketing strategies and brand activation.

The Cris-Tim Group is active on three major product categories – cold cuts, dairy products and ready-meal products - which generated total revenues of 145 million euros in 2017.