Auchan brings to Romania the LillaPois drugstore chain | Progresiv
Auchan Retail Romania brings to the local market the LillaPois brand, a chain of stores specializing in make-up, perfumery, personal care and home care. 
The first store was inaugurated in the Auchan Crangasi Commercial Gallery in Bucharest and has a sales area of 300 sqm. The store sells makeup, perfumery, personal care and home care products for baby and children. The assortment includes brands from Romania, Italy, France, Moldova, Czech Republic, Poland.
Local operations of LillaPois will be led by Mihaela Ionescu, who has been Auchan Vitan Store Manager for the last five years.
The LillaPois retail chain was developed by Auchan in Italy, the first store being opened in 2014, and the retailer has now reached 60 stores. The concept was taken over in 2016 in Russia, where the chain currently has five stores located in Moscow.
In Romania, the Auchan chain currently has 33 hypermarkets, 15 proximity stores and 3 MyAuchan supermarkets. The retailer returned to profit last year, reporting a profit of 74.99 million lei, considering that in 2016 the registered losses were of 23.9 million lei, according to public data.
