ROMANIA: Cosmetic Plant – 20% business growth in the first 9 months | Progresiv
Cosmetic Plant, one of the main local cosmetics manufacturers, increased its business by 20% in the first nine months, reaching a turnover of about 7.2 million lei. Regarding the company's estimates for 2015, Cosmetic Plant aims for business worth 2 million euros, up by 20% compared to 2014. The company also completed recently a new investment in the production line. 
"This development was driven by several factors: the widening of the distribution network, the increase in the number of hypermarket chains we work with, respectively, increasing Cosmetic Plant’s product mix sold by partner stores. An important role in achieving a 20% growth of our business also had our assortment changes", said Susana Laszlo, General Director of Cosmetic Plant.
Investing in upgrading the production line of the factory in Cluj-Napoca amounted to 700,000 lei, the project being co-funded by the European Union. The new investment comes after last year the company achieved another investment co-financed by EU funds worth 600,000 lei (approximately 135,000 euros) which was also aimed at increasing the production capacity and upgrading the existing line.
The first 9 months of this year also meant for Cosmetic Plant a strong increase in exports compared with the same period last year. The company reported 145% higher sales abroad.
Regarding the products that had the best sales figures in the first 9 months of this year, the company's representative indicated that the anti-cellulite range, expanded by 6 new products in June, reported 190% higher incrases compared to the same period last year. Also, the Argan and Q10 + green tea ranges recorded increases of 28%, respectively, 23%.
Cosmetic Plant is one of the best known cosmetics manufacturers in Romania, being a family business founded in 1991 in Cluj-Napoca. Currently, Cosmetic Plant’s portfolio includes over 100 products, divided into 13 ranges grouped according to the main active ingredient (marigold, seabuckthorn, olive oil, Q10 + green tea, argan oil etc.) or accodring to the use of the product (solar protection, anti-cellulite, hair care).
