ROMANIA: Carrefour introduced beacon devices in all hypermarkets | Progresiv
Carrefour Romania introduced, in all 28 of its hypermarkets, iBeacon devices that emit signals to the users of smartphones present in the store, whereby they are being proposed various promotional offers or may enjoy a guided route through the stores depending on their shopping list. 
After completing the trial phase, Carrefour decided to install Beacon One devices throughout its entire chain of hypermarkets, thus being installed a total of 600 such devices, according the the supplier of these devices, Onyx Beacon.
The beacon devices are used to interact with customers who installed the retailer’s app on their smartphone and allows the localization of their shopping, thus being able to guide them through the store to find the desired product faster.
Moreover, iBeacon devices can provide information and specific promotions when the customer walks past them. For example, if a buyer walks past the alcoholic beverages aisle, he take advantage of a promotion for such a product, which will be transmitted via the application.
The devices can be used via the Smart Shopping app, available on Google Play since the launch of the campaign for the 14-year anniversary of Carrefour’s presence on the Romanian market.
On the ocassion, Carrefour provided its customers shopping carts equipped with tablets on which was installed the Smart Shopping app, in order for them to get used to it. The shoppers can upload their shopping list in the application, which will provide a personalized and guided experience in the store.
