ISRAEL: Coca-Cola develops ‘world’s first selfie bottle’ | Progresiv
Coca-Cola Israel has developed a selfie bottle which lets you take pictures as you enjoy a refreshment. The company has attached a customised camera-equipped base to a 500 ml Coke to create what it calls the “world’s first selfie bottle.” 
The camera, which uses proprietary technology automatically takes photos at a 70 degree tilt – which is the angle at which most people drink. The photos can then be transferred via its USB port.
Creative agency Gefen Team helped the legendary manufacturer further carry out the concept. A statement said: “Users tag themselves and their friends in photos on Coca-Cola’s social media assets. “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.” (www.foodbev.com)
