Carrefour France launches delivery of essential products kits | Progresiv
29 martie 2020
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Carrefour France has launched a new online service offering essential products kits delivery. The service is currently available in Paris only. 
Why is it launching such a service?
- Limit the spread of the virus by encouraging people to stay home and get groceries delivered
- Contribute to reducing the number of shoppers in-store and so improve employees’ health and safety
- Simplify assortment and the work employees must carry out in dark stores and warehouses who struggle to cope with online orders
- The subscription service secures orders for shoppers, and more importantly it helps Carrefour to plan its orders accordingly
How it works?
It has launched a dedicated website, essentiels.carrefour.fr, which aims at helping reduce the high level of shoppers on its standard ecommerce website
- Shoppers then receive a delivery to their home of an essential product kit. Kits cover the needs of two persons for one week
- Shoppers select one or several kits from a list of eight
- Kits are delivered to shoppers’ doorstep (no contact) on a specific day according to postcode. By doing this Carrefour eases its delivery process by optimising transport and costs
- To secure their order shoppers can subscribe to one kit and get it delivered every week. They can cancel the delivery up to midday on the day before the delivery
- Large share of Carrefour private label products and some brands
Delivery is free of charge. For each kit delivered, 1 euro will be given to charities supporting medical staff during the pandemic
There are eight different kits covering various needs:
- Three food kits (65-70 euros): Vegetarian, meat and fish. All kits share common products such as fresh produce, juice, biscuits, snacks and desserts
- Two baby kits (90 euros): two age categories. Includes nappies, food and health and beauty products
- Two pet kits (30 euros): kit for cats or dogs, covers needs for two weeks
- One household kit (50 euros): covers a family’s needs for two weeks. It includes products such as dishwasher tablets, laundry powder and cleaning products (retailanalysis.igd.com)
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