Zarea acquires a brand from Domeniile Tohani | Progresiv
Zarea, one of the most important producers in the sparkling wines category and among the top players in the alcoholic beverages market, took over the Sange de Taur brand, owned by Domeniile Tohani, as part of the company's strategy to optimize the portfolio of fast-moving products and strengthening the relationship with local distributors and store chains. 
“The Sange de Taur brand has a very good reputation, being the best selling sweet red wine in Romania, according to Nielsen Audit retail FM 2019. It is a brand with a high turnover per SKU and we believe that this will be to the taste of our distributors. Zarea has managed to double its turnover in the last 5 years through an intensive development in all the categories in which it operates. We are now evaluating opportunities for extensive development. We are interested in making further purchases, if opportunities arise", says Emil Popescu, President of Zarea.
Zarea ended 2018 with a turnover of 150.3 million lei, 17.6% higher than the previous year. The company is a leader in the category of sparkling wines (with Zarea brand), liqueurs (with Florentino brand) and sangria (with Corrido brand).
