X5 Retail Group reveals new strategy for Karusel | Progresiv
Russia's X5 Retail Group has announced a plan to transform Karusel hypermarkets into large Perekrestok supermarkets. The new transformation plan is based on various successful pilots, including the conversion of big-box Karusel stores to large Perekrestok stores with an average selling area of 2,500-3,000 square metres. The Karusel transformation is planned to take shape over a period of two years. 
34 Karusel stores will be transformed into large Perekrestok supermarkets, under a plan expected to be completed by early 2021. 20 Karusel stores will be closed by 2022 and 37 Karusel stores, while continuing to operate as hypermarkets, will be re-evaluated and the transformation or sale of the stores will be subject to further pilots and management analysis.
X5 Retail Group will continue to focus on enhancing its convenience, supermarket and eCommerce channels with various technology-driven solutions which will be implemented as a part of company’s digital strategy. (www.kantarretailiq.com)
