US: Procter & Gamble to explore sale or IPO of beauty brands | Progresiv
Procter & Gamble Co. is exploring a sale or initial public offering of some of its beauty brands in a single deal, people with knowledge of the matter said, in a move to accelerate its exit from up to 100 product lines. 
P&G is working with its advisers on the plan, the people said, though it hasn’t finalized the details, including which products will be separated. The company may still decide not to follow through with the separation, the people said.
The company’s beauty unit includes an array of brands such as Covergirl makeup, SKII skin cream and Herbal Essence shampoo, along with fragrances. P&G has been reviewing each of its brands, as the company looks to exit those where it doesn’t command a market-leading position. Among those likely to be sold are some fragrances, make-up and hair salon products. P&G is working on turning around its two largest beauty brands, Pantene shampoo and Olay skin care.
P&G is also exploring the sale of its Wella hair-care business, people with knowledge of the matter have said. Last year, it agreed to sell Duracell, its battery-making business, to investor Warren Buffett. (www.bloomberg.com)
