US: Henkel, Coty submit binding bids for P&G assets | Progresiv

Henkel and Coty, both of which have personal care and cosmetics businesses, made binding offers to buy separate parts of Procter & Gamble beauty businesses worth up to a total of 12 billion dollars, according to people familiar with the matter. US: Henkel, Coty submit binding bids for P&G assets

The bids bring P&G one step closer to shedding several assets it considers non-core, as its chief executive officer, A.G. Lafley, presses on with his cost-cutting strategy.

Henkel made an offer for P&G's haircare business, which includes the Wella and Clairol brands, and could fetch a valuation of 5 billion dollars to 7 billion dollars, the people said. While Henkel is considered to be the most likely buyer, private equity firm KKR & Co LP also submitted a bid for the haircare business, the people added.

Coty, which makes perfume for fashion brands Calvin Klein and Marc Jacobs and owns nail polish brand OPI and Rimmel mascara, has submitted bids for P&G's fragrance unit and its cosmetics business.

Buyout firm Clayton Dubilier & Rice LLC also submitted a bid for P&G's cosmetics business, which includes drugstore brands CoverGirl and Max Factor and could fetch around 3 billion dollars in a sale.

Warburg Pincus LLC, another private equity firm, is also interested in P&G's cosmetics business as well as its fragrance unit, which includes brands like Hugo Boss and Gucci and could fetch around 2 billion dollars.

The sources asked not to be identified because the auction for the assets is confidential.

P&G has already divested some of its non-core brands. Last year, the company sold its Duracell battery brand to Warren Buffett's Berkshire Hathaway Inc for 4.7 billion dollars and sold some of its soap brands to Unilever Plc. (www.reuters.com)

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