URBB sales on premium and superpremium segments, +15% | Progresiv
United Romanian Breweries Bereprod (URBB), one of the most important players in the beer market, reported a 15% volume growth rate for the entire portfolio of premium and superpremium beers, between January and June 2019 compared to the same period of the previous year. 
The highest increases in volume were reported by the brands in the specialty range of URBB - Timeless Collection.
In 2019, URBB expanded its beer portfolio by launching three new assortments of beer, which come in response to the trend of premiumization observed among consumers: Weihenstephaner Vitus, Bucur - boulevard beer, the first Romanian beer to complete the URBB portfolio of premium beer brands, and Carlsberg 0.0%, the new alcohol-free superpremium beer from the URBB portfolio.
The Carlsberg Group reported a 1.4% increase in beer volumes worldwide in the first half of this year, compared to the same period of the previous year.
URBB is one of the largest beer producers in the local market and owns brands such as Tuborg, Carlsberg, Holsten, SKOL, Guinness, Somersby cider and Granini juice. According to data from the Ministry of Finance, in 2018 URBB reported a net profit of over 20 million lei after 2017 ended with a net loss of 2.79 million lei.
