Unilever agrees sale of AdeS soy beverage business to Coca-Cola | Progresiv
Unilever has announced that it has signed an agreement with Coca-Cola Femsa and The Coca-Cola Company to sell its AdeS soy beverage business in Latin America for an aggregate sum of 575 million dollars. 
“This sale is a step in reshaping our portfolio in Latin America to deliver sustainable growth for Unilever and enables us to sharpen our focus. AdeS is an iconic brand and we believe that its potential can be fully realised within the Coca-Cola system”, said Miguel Kozuszok, executive vice-president Latin America for Unilever.
Coca-Cola president, Latin America Group Brian Smith added: “The acquisition of AdeS marks another milestone for the Coca-Cola system in providing increased choice of nutritious and delicious products to our consumers. AdeS is a leading brand in its category and we are very excited to add it to our stills portfolio. This continues the successful joint venture partnerships with our Latin American bottling partners and brings more innovative offerings to our markets.”
And Coca-Cola Femsa chief executive officer John Santa Maria said: “AdeS complements and reinforces our non-carbonated beverage portfolio offer, providing our consumers with a wider range of choices. Together with our partner, The Coca-Cola Company, we will leverage the leading position of the AdeS brand, integrating it into our robust route-to-market model to drive value and further innovation on this new beverage platform.”
The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile, and Colombia. (www.foodbev.com)
