Unilever to acquire Swedish air purifier company | Progresiv
Unilever is to acquire the Swedish indoor purification company Blueair, as the Anglo-Dutch company looks to further shift away from its slow growth food business. 
Blueair is a 20-year-old business, launched in Stockholm, which supplies air purifiers in 60 countries including China, the US, Japan, South Korea and India.
The popularity of indoor air purifiers has grown in recent years, as health-conscious consumers become increasingly aware of the risks to their health posed by poor air quality.
Blueair said its products remove up to 99.9 percent of all containments from the air, including allergens and viruses.
The business will fit into Unilever’s existing water purification business, which it has been looking to build up. In 2014, Unilever purchased Qinyuan, a water purification business in China which marked Unilever's biggest purchase in the country in over 10 years. Financial details of the deal were not disclosed.
Unilever's acquisition of Blueair follows just weeks after it announced that it was getting into the razor business by acquiring the US business Dollar Shave Club for around 1 billion dollars. (www.foodingredientsfirst.com)
