UK: Unilever to reduce the size of top ice creams to reduce calories | Progresiv
Unilever is to cut back the size of ice cream favorites Cornetto, Ben & Jerry’s and Feast by up to a third bringing all its single-serving ice-creams to under 250 calories. 
The move is the latest effort by Unilever to cut the calories of its products and respond to the government’s anti-obesity drive.
The food giant has spent 18 months researching its latest move to bring all its single-serving ice-creams to below 250 calories, which comes under its “sustainable living plan”. Unilever argues its “sustainable living plan” is helping the health and well-being of consumers.
The change will take place from the spring and will mean that Ben & Jerry’s single portion tubs will be cut from 150ml to 100ml, which equates to a 33% decrease in size. However, the move could prompt consumer backlash, as the price of Ben & Jerry’s single portion tubs will only be reduced by just 26% from 2.04 pounds to 1.50 pounds. Further changes will see a Magnum Almond drop in size from 110ml to 100ml, a Feast Chocolate will drop 2ml to 90ml while the Magnum Classic will be reduced from 120ml to 110ml.
Noel Clarke, Unilever UK & Ireland’s executive director of brand building, said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice-creams as part of a balanced lifestyle. (www.foodingredientsfirst.com)
