UK: Aldi trials pop-up wine store | Progresiv

Having invested 35 million pounds launching its first e-commerce platform, selling wine and non-food 'Special Buys' earlier this year, Aldi has moved further into the omnichannel world by opening its first pop-up wine store in London.

The trial store, open for three days, as part of London Wine Week features glass wine displays and stations lined with tablets where customers can purchase wine on its ecommerce platform. Whilst the launch is seen as a trial, a further roll out of the format is entirely possible, expescially in urban areas such as London and Manchester. (www.kantarretailiq.eu)