UK: Aldi launches online in the UK | Progresiv
Aldi has launched its grocery e-commerce offering assortment of 54 wines by the case. Specialbuys, Aldi's weekly offer which includes mainly non-food items, will be added to the site between April and June 2016. 
The online order is available for home delivery and pick-up from the CollectPlus parcel service. Delivery is free for orders over 50 pounds, but shoppers making smaller orders will be charged 3 pounds. Although shoppers in England, Scotland and Wales will be able to order from the store, deliveries are not available in Northern Ireland.
Aldi is looking for new growth opportunities and e-commerce is one of them. Similar to Lidl in Germany in 2011, Aldi has started its online business with high margin product category like wines.
Matthew Barnes, CEO of Aldi UK, commented: "Starting with wines is a logical first step for us. It is a stand-out category for Aldi and often the entry point for customers who have not shopped with us before. We regularly receive feedback from customers who are astonished by the outstanding quality of our wines and so we're particularly keen to expand their availability into new parts of the country where we don't currently have physical stores." (www.retailanalysis.igd.com)
