TCC Global acquires Summit | Progresiv
TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers. 
The deal, advised by Livingstone, sees TCC Global, which turned over 500 million euros in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of 47 million pounds in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.
TCC Global was founded in 1991 by Richard Beattie, the group’s Chairman. Today, TCC Global runs campaigns in more than 70 countries, operating from 34 offices around the world. As one of the biggest players in the loyalty marketing field, it is a global leader in creating campaigns that deliver sustainable sales growth and enhanced brand equity for its clients, including many leading international retailers such as Tesco, Carrefour, Lidl, Aldi, Woolworths Australia and 7-Eleven. TCC Global works with a diverse range of partners to bring its campaigns to life, including global brands such as Disney, MasterChef, Warner Bros., Pyrex and major FMCG suppliers.
Summit was launched in 2000, by CEO and founder Hedley Aylott, and has grown to over 160 staff in three locations across Europe. Summit received investment from Rcapital in 2015, accelerating the company’s growth. The retail specialist, which has transformed the online offering of a list of clients including Jaguar Land Rover, Peugeot, Argos, Reckitt Benckiser and Carpetright, brings with it state-of-the-art marketing intelligence platform Forecaster. Forecaster was developed by Summit in 2015 and draws data from a diverse range of sources and applies complex statistical models to predict the sales from any given online marketing spend.
