Suning.com revives Carrefour Easy CVS banner | Progresiv

A standalone outlet of Carrefour’s Easy proximity convenience banner is to open in a Suning store in Shanghai’s Zhongshan district. Carrefour launched the 100-250 sq m convenience concept in 2015, but it struggled to gain much traction with shoppers.

With Suning having acquired 80% of Carrefour China in September 2018, it might have been expected that Easy would be allowed to disappear, given Suning’s own Xiaodian proximity chain, which enjoys far greater coverage. The store in which the Easy will open is a classic Suning appliances outlet and it may well be that Suning sees the Easy name as having some resonance with local shoppers. (www.kantarretailiq.com)