Study predicts strong growth for global non-alcoholic wine market | Progresiv
The global non-alcoholic wine market is estimated to be worth more than 10 billion dollars by 2027, according to market intelligence company Fact.MR. 
Between 2019 and 2027, the sector is predicted to record a compound annual growth rate of 7% as consumers switch to healthier versions of alcoholic beverages.
While Europe accounted for more than 40% of the total market demand for non-alcoholic wine market in 2018, North America is anticipated to be the most important market in the world with a growth rate of over 8% during the forecast period.
According to Fact.MR, consumption of non-alcoholic wine is increasingly becoming one of the mainstream trends that is shaping the global beverage industry.
“Over the past decade, the market share of non-alcoholic wine has grown significantly with increasing preference for low-liquor-content drinks,” an analyst from Fact.MR said.
“The ever-growing trend towards health awareness and wellbeing is positioning non-alcoholic wine as one of the biggest product categories in beverages.”
According to Fact.MR, alcohol manufacturers are moving their focus to low- and non-alcoholic beverages to boost profitability margins due to zero tax policies.
Figures released last month by IWSR Drinks Market Analysis revealed wine consumption in the US decreased by 0.9% in 2019, the first decline in 25 years.
Though sparkling wine in the US grew last year by almost 4%, it wasn’t enough to offset the decrease in the large still wine category (-1.5%), which brought total wine down by -0.9%. The volume loss is in part attributed to changing generational habits. Wine represents about 11% of the total beverage alcohol market in the US. (www.foodbev.com)
