Romanian Brewers Association changes management | Progresiv
The members of the Romanian Brewers Association elected Dan Robinson, Managing Director of Heineken Romania, as President. As of January 1st 2020, Dan Robinson has taken over this position from Lucian Ghinea, General Manager Bergenbier SA, part of the Molson Coors group, which represented the Association in the same quality during 2018 and 2019. 
“We are proud that Heineken Romania is one of the founders of the Romanian Brewers Association and it is an honor for me to take on the role of President of the Association. In addition to the significant contribution that the beer sector has on the economy, we are pleased to be present in the lives of Romanian consumers. I look forward to working with all our partners to strengthen the positive impact of beer in Romania”, said Dan Robinson.
Dan Robinson has been Managing Director of Heineken Romania since October 2018. He joined the Heineken Group in 2005 and has held several management positions in the UK and Netherlands markets since. Prior to his appointment in Romania, he held the position of Managing Director of Europe Export and Global Duty Free at Heineken Amsterdam.
For over 15 years, the Romanian Brewers Association has been the common voice of the local beer industry.
Its current members are important beer producers in Romania: Bergenbier SA, Heineken Romania SA, URBB, Ursus Breweries and Martens, along with the micro-brewery Clinica de Bere. Together, the six producers supply 85% of the quantity of beer consumed in Romania.
Key info about the local beer market
● The beer market registered an increase of 3%, reaching a volume of 16.6 million Hl
● Per capita beer consumption was 85 liters
● 97% local production
● 70% ingredients from Romanian agriculture
● The segment of beers without alcohol, up by 30%
● In the last four years, glass packaging increased by 3.65 pp and PET decreased by 5.83 pp
