ROMANIA: Who are the winners of Progresiv Awards 2016 | Progresiv
Progresiv Awards 2016 competition announced its winners at the Gala held by Progresiv at the Sinaia Casino, on the evening of March 17th. The big winner was Mega Image retailer, voted "Best Retailer" and "Best New Retail Concept" by FMCG suppliers. 
Progresiv trophy went, as well, to the following suppliers: Albalact, Heineken and Coca-Cola Hellenic, which were voted by the retailers. At the Gala, "Best Entrepreneur in Retail" award went to Dorina Mutu, the owner of Annabella local stores chain from Ramnicu Valcea. George Stefanescu, the General Director of the wholesale company Whiteland Import-Export, won the title of "Outstanding Leadership".
Here are the rankings:
Best Product Innovation
• Heineken Strongbow - the winner
• Doncafé Greenactive
• Omo Ultimate
• Hochland Tartino
• Floriol Gourmet
Best Brand Initiative in Retail
• Coca-Cola „Kiss and Win” campaign - the winner
• Category management project run by Ursus in Carrefour
• Edenia “Vitrina cu idei” campaign (Macromex)
• Caroli "Servetelul Carolino te invita la calatoria castigului" campaign
• Agricola “Mese de poveste” campaign
Best New Retail Concept
• Mega Image Concept Store Baneasa - the winner
• Gusturi Romanesti (Mega Image)
• Profi Loco
• La Doi Pasi – the new concept (Metro)
• 1 Minute (Lagardere Travel Retail)
Best Entrepreneur in Retail
• Dorina Mutu, Annabella Ramnicu Valcea - the winner
• Marius Tudosiei, Bacania Veche Bucuresti
• Feliciu Paraschiv, Paco Supermarket Focsani
• Dan Sarmasan, Agra’s Alba Iulia
• Ludovic Barta, CBA Nord-Vest franchise
Best FMCG Supplier
• Albalact - the winner
• Heineken
• Unilever
• PepsiCo
• Nestlé
Best Retailer
• Mega Image - the winner
• Carrefour
• Kaufland
• Selgros Cash & Carry
• Profi
Outstanding Leadership
• George Stefanescu, General Director Whiteland Import-Export - the winner
• Irina Mandoiu, Commercial Director Albalact
• Marius Melesteu, General Manager Strauss South Central Europe
• Sorana Georgia, CEO Billa Romania
• Marian Andreev, Owner of Prutul S.A.
Besides the seven categories submitted for nomination and voting, Progresiv decided to offer a special prize named Rising Star.
"For 17 years Progresiv encourages not only the dialogue between the major players in the industry, but also entrepreneurship and youth. The "Rising Star" award is not about certainties or superlatives, but is about potential, about courage and about perseverance. We then looked at the young people that we interviewed the past year – from the corporate area, but also the entrepreneurial area – and we stopped at a name whose story went to our hearts as well as our readers’, a record of accessing and unprecedented shares on social platforms," said Mihaela Popescu, Progresiv’s Editor.
„Rising Star” special award went to
Razvan Rusu, the creator of „Dulceata lu’ Razvan”
Progresiv Awards project started from the desire to highlight people, organizations, brands and successful projects in the FMCG market that set trends and contribute to the industry’s development, as well as the role of strong partnerships between retailers and suppliers. The competition focused on companies, brands and products, managers and entrepreneurs active in the Romanian FMCG retail for at least 12 months.
The mechanism of Progresiv Awards was simple, transparent and objective. The competition involved three phases: nomination (from industry professionals), validation of the nominations and establishing the finalists in the Specialists Council, and the crossed voting.
Thus, the awards for suppliers were based on the retailers’ votes, while the awards for the retailers were based on the suppliers’ votes. The nominations and voting were done through unique links, these guaranteeing that a person may vote only once as they become inactive after the first accessing.
The Research Partner in the Progresiv Awards project is market research company Ipsos Romania, and the partner who created the branding and visual identity is Inoveo.
Detailed results about the precentages obtained by the finalists can be accessed here, while more about Progresiv Awards can be found on the dedicated website: www.progresivawards.ro. The extended photo gallery can be accessed here.
Progresiv is the first and most important business-to-business magazine that addresses to decision makers in retail and FMCG. It has a circulation of 26,000 copies, is distributed for free nationwide and is audited by BRAT.
