ROMANIA: TerraBisco S.A. has a new General Manager | Progresiv

Adriana Dereli has taken over the General Manager position within TerraBisco S.A since the beginning of this year. Adriana succeeds Liviu Sfrija, who decided to withdraw from the company.

Adriana has worked for more than 15 years of experience in FMCG industry. She has previously occupied the position of National Sales Manager within the same company for two years. Before joining TerraBisco SA, she worked at Henkel as Key Account Manager. Adriana Dereli graduated from the Academy of Economic Studies in Bucharest.

Founded in 2013, TerraBisco S.A. operates in several sectors of the consumer goods market in the food industry. The company sells products in all major segments (in format and price), providing both economical products and value added products.

The main brands marketed and distributed by TerraBisco are: Grand Papa (premium brand of pretzels and crackers), Poieni (premium brand of sweet biscuits, with a tradition of over 40 years on the Romanian market), Gustare Nevinovata (one of the first Romanian premium brands of fermented crackers), 100 calorii de fericire (an unique concept of sweet sandwich-biscuit), CHIPSCUIT (a brand that opens a new market segment in Romania with the combination of chips and biscuits) and other Vel Pitar branded products (muffins, cakes, rolls, bagels and sweet biscuits).

According to the latest data reported to the Ministry of Finance, the company had a turnover of 15,741,220 lei (approximately 3.6 million euro) in 2013.