ROMANIA: The sales director of FrieslandCampina to take over the company’s management | Progresiv

Cornel Caramizaru, sales director of FrieslandCampina Romania will take over as of January 1^st the position of general director of the company. He replaces Jan Willem Kivits who led the company's operations in the past three years and was appointed general director of FrieslandCampina Russia.

"Romania is an important market internationally for Royal FrieslandCampina. We operate in Romania in a challenging environment. I'm glad we have a number of advantages which start to demonstrate their value: a well-defined strategy, an ambitious, dedicated and energetic team and a brand, Napolact, that enjoys the confidence of Romanian consumers every day. The management team will continue to ensure sustainable growth for the company in the coming years, as well as strengthening the ties with our partners, from farmers to customers and consumers", said Cornel Caramizaru.

Cornel Caramizaru will become the first Romanian manager to lead the local branch of the Dutch company, one of the biggest players on the dairy market in Romania. The manager joined FrieslandCampina Romania in 2011 and has an experience of over 18 years in companies operating in the consumer goods industry. Caramizaru holds an MBA in Marketing and specializes in strategic business management.

FrieslandCampina Romania is part of Dutch group Royal FrieslandCampina and owns brands such as Napolact, Mili, Oke and Campina. Last year the company reported, in Romania, a turnover of 90.2 million euros business and a loss of 9.8 million euros, according to data available on the Ministry of Finance’s website.