ROMANIA: Roxana Tisaianu takes over a global position within Danone | Progresiv

As of March, Roxana Tisaianu, who held the position of Commercial Director within Danone Romania, has been promoted to the position of Global Channel and Category Director in the Division of infant nutrition of Danone, with its headquarters in Amsterdam. Coordination the commercial activities locally will be carried further by Adrian Pascu, General Director Danone Romania, Bulgaria, Greece.

“Professionally is a tremendous opportunity, a new international experience with a change in business category. Sounds very interesting both in terms of strategic position and opportunities to know the businesses of all Danone countries. In Romania we have succeeded to implement the new Danone strategy and we are already seeing the fruits of efforts in recent years. The team is complete, strong and ready to come up with something new on the market and I am confident that they will carry the story further”, said Roxana Tisaianu exclusively for Progresiv magazine.

With over 15 years of professional experience, Roxana began working for Danone in 2004. She held the current position since the end of 2013 and previously led the trade marketing department within Danone Romania as well as the sales teams on the proximity and major customers areas, nationwide.

Danone Romania is the market leader in the yoghurt segment and reported in 2014 a turnover of 102 million euros, down by 5% from the previous year, according to data reported to the Ministry of Finance.