ROMANIA: Oral hygene products consumption, on the rise | Progresiv
Oral hygiene products consumption registered an advance last year compared to2013, according to a Nielsen study cited by GSK. Thus, a Romanian consumed 1.5 toothpaste tubes during 2014, up from 2013 when the national consumption was on average about 1 tube/year. Also, the latest national data show that Romanians are now changing their toothbrushes every 1.5 years, more often compared to statistics from 2013, which showed a usage period of 2 years for a toothbrush. 
In urban areas, Romanians use on average two toothpaste tubes per year, more than last year when 1.5 tubes were used in a year and change their toothbrush every 1.5 years, more often than previous data which indicated a 2-year period of use/toothbrush.
An increase in the consumption of oral hygiene products was also seen in rural areas, where one person now uses 1 tube of toothpaste every 2.5 years compared to the previous 3 years, as data showed. However, rural Romanians still change their toothbrush only once every 10 years.
