ROMANIA: Kaufland and Lidl, the most visited stores in urban areas | Progresiv
Kaufland and Lidl are rated first among the most visited urban stores in the last 12 months, being frequented by nearly eight out of ten Romanians, according to a study by research company Exact Cercetare si Consultanta. The third position in the ranking is occupied by Auchan (65% of respondents).
The three chains are the top stores frequented by shoppers at least once in the last month (Kaufland - 62%, Lidl – 14% and Auchan - 10%).
Regarding the place where they last went shopping for food, beverages and personal care products, Romanians from urban areas turned to the same stores mentioned above: Kaufland (24%), Lidl (15%), Auchan (11%).
On their last visit to the store, three quarters of Romanians opted for fruits and/or vegetables, six out of ten for dairy and bakery products, and one in two respondents bought sweets and/or non-alcoholic drinks and desserts.