ROMANIA: Farmec invests in the expansion and remodelling of its stores chain | Progresiv

Romanian cosmetics manufactures Farmec continues to invest in its chain of stores, with plans to invest 200,000 euros in remodeling its brand commercial units in the country by the end of next year. In addition, the manufacturer has recently reopened the store in Cluj-Napoca following an investment of 50,000 euros.

"The opening is part of a broader strategy of the company to invest in its brand stores in major cities of the country. By the end of next year we plan to rearrange all the stores in the country", said Mircea Turdean, General Manager of Farmec.

Farmec also continued to invest in expanding the store chain outside Romania and inaugurated together with its partner Carlgin Sasu the first brand store in Italy. The store covers an area of 65 square meters and is located in Acqui Terme tourist area, located 50 kilometers from Genoa.

The store in Italy is the eighth in which Farmec products are sold outside the country after the opening of stores in France (Menton), Greece (Alexandroupoli) and Spain (Barcelona) this year as well as those opened in recent years in Greece (Thessaloniki and Katerini), Hungary (Budapest) and the UAE (Sharjah). In the country, Farmec owns six brand stores, in Cluj-Napoca, Arad, Timisoara and Targu Mures. Currently, Farmec products are present in more than 30 countries, the main markets being Japan, Hungary, Greece, Macedonia, Moldova, UAE, Iraq, Kuwait, Canada.