ROMANIA: Expur recruited its new sales and marketing director from retail | Progresiv
The new sales and marketing director of the of the bottled oils division of Expur SA is Monica Coliu, which comes from Supeco stores chain. She succeeds Jean Baptiste Bourgerie. 
Monica Coliu has over 10 years experience in procurement, within Carrefour Romania, of which two years he served as Director of Private Labels. From 2013 she was part of the Supeco team, the new chain of stores brought by Carrefour in Romania, where she was responsible for the development of the commercial team responsible for the new format.
Expur is the local branch of the French company Sofiproteol. The company reported in 2013 a turnover of 254 million euros, up by 14% compared to 2012, with two different lines of business which employ over 500 people: bottled sunflower oil and biodiesel.
Sofiproteol group operates in Romania since 2010, the year of the local Expur company takeover. Three years later, Expur was the protagonist of one of the most interesting transactions in the market of bottled oils: the acquisition of vegetable oils Untdelemn de la Bunica and Olpo from Cargill group.
In the oil market, Expur is a major player in the private labels segment as well.
