ROMANIA: Dr.Oetker acquired local pastry ingredients brand Alex | Progresiv
Food additives manufacturer Dr. Oetker acquired in March this year the brand of ingredients for pastry and desserts, egg dyes and preservatives Alex from Alex&Comp from Vanatori, Galati county. The company is owned by Romanian businessmen Dan and Catalin Alexandrescu and reported a turnover of 3,7 million euros in 2013 for the desserts range, an increase of about 21% compared to the previous year. 
German company Dr. Oetker is active in Romania since 1998 when it took over Regal Corporation company. Four years later the manufacturer has opened a production unit near Curtea de Arges. The company continued to invest, so that in 2007 also purchased Inedit Food, a company operating in the soy products market. Dr. Oetker has a portfolio of 230 products in categories such as ingredients for cakes, powder desserts, preservatives for vegetables and fruits, frozen pizza and snacks.
