REGION: Agrokor to optimise price and promotions | Progresiv

Agrokor, owner of the Konzum and Mercator grocery chains has appointed Revonics, Inc. as it looks to ‘bring sharper focus and deeper insights to its pricing and promotion planning and execution’.

Commenting on the development, Darko Knez, Executive Vice President for the Retail Business Group said, ‘We are looking forward to their advanced analytics services in order to further improve our pricing strategies and increase differentiation against competitors in areas where we really shine, including quality fresh and organic offerings’. (www.igd.com)