Puratos enters the online with its own eCommerce platform | Progresiv

Belgian group Puratos, global leader in the production of ingredients for bakery, confectionery and chocolate, has launched MyPuratos, the first eCommerce platform in the field of raw and auxiliary bakery materials, dedicated to customers in the industrial, craft, retail and HoReCa sectors.

The Romanian subsidiary is the first in south-eastern Europe to introduce the e-commerce option, immediately after Belgium, Switzerland, France and Poland.

The company aims to generate about 10% of total sales for the craft bakery sector by the end of the financial year 2020 and approximately 30% of total sales in the same segment, by the end of 2021, through the new online sales channel.

“The direct relationship with our customers remains as important as before. The MyPuratos platform effectively complements our online and offline channels through which we support businesses in the bakery industry, especially in terms of artisan customers. For bakeries, pastry shops and chocolatiers, the online store will bring more flexibility and more efficient management of their own businesses”, said Andrei Stoian, Product Manager Puratos Romania.

Puratos Romania is one of the main players in the ingredients market for the bakery industry. The company was founded in 1995, in Bucharest, currently having a production unit in Ilfov county, with three distinct production lines (margarine line, mixing line for pastry and bakery, respectively a line for fruit fillings, water based creams and frostings) and 150 employees. Puratos Romania is one of the main players in the ingredients sector for the food industry, having an extensive product portfolio, including active and inactive leavens, sprouted and infused in liquid leaven cereals, Belcolade Belgian chocolate, fruit fillings, frostings, fine creams for desserts.

Puratos Group is a global leader in the production of innovative raw materials, with expertise in finished applications for the bakery, confectionery and chocolate industries. The company was founded in Belgium in 1919, headquartered in Brussels, has 8,780 employees in 70 countries, owns 64 production units and 82 innovation centers, providing customers with quality and nutritional ingredients tailored to local requirements. Puratos products are marketed in 100 countries, and in 2018 the turnover of Puratos reached 1.7 billion euros globally.